8 Ways to Promote Your Work Through Internet Collaboration
March 10th, 2010 by Alex Mathers Promoting our products and services can be a time consuming and daunting task. A lot of us get tangled up in online self promotion without realising the value in...
View ArticleHow to Get Motivated for Self-Promotion
by Alex Mathers As creative professionals, we are constantly met with obstacles that challenge our motivation to market ourselves effectively. Whether it’s lacking energy and focus, or believing that...
View ArticleUsing Metaphor to Communicate in Zero Words or Less | ANidea – powered by the...
Author Christian Our Capabilities section is a testament to the almost endless variety of talent within our Agency. The section is responsible for communicating AgencyNet’s core service offerings. Each...
View ArticleInfographic: The Butterfly Effect On Social Media
Imagine doing something small and having it explode into something humongous in a few weeks later; is that even possible? Technically it is and this theory is called the butterfly effect. The metaphor...
View ArticleInfographic: Brilliant Details On SEO / VIP – Nice ;)
There’s a lot of buzz on the importance of Search Engine Optimization (SEO) so that your site or blog can be easily found through natural search but why exactly is this vital for marketers? The theory...
View ArticleThis Just Tested: How PPC specificity drove 21% more clicks and cut costs 66%
It has been a while since we have published Pay Per Click (PPC) ad testing. Lately, it can seem like PPC has taken the back seat to topics like social media and mobile. However, PPC remains an integral...
View ArticleHow to Reach Targets and Get Marketing Results
One of the obvious must-do things as a freelancer is to market yourself. The concepts of self-promotion and marketing are in just about everything we read when looking to improve our businesses. We are...
View Article9 steps to SEO PR that won’t drive the PR team crazy
by ian SEO PR is important. Having a press release ranking for the right phrase can be a real boost: * It can occupy a top 10 ranking for your company name, thereby pushing down a site that says bad...
View ArticleHow’s Your Website’s Landing Page?
Question: Is your value proposition reflected in your landing page? Can people tell right away: * What you are offering? * Who you wish to appeal to? * Why they would be interested in your offer? *...
View ArticleSEO is a Tactic, Not a Strategy
by ian SEO is no more a strategy than printing business cards. It’s a tactic that forms a large and essential part of your internet marketing strategy. I had a phone call today that went like this: My...
View ArticleHow to Conduct a Tweet Chat for Your Business or Brand
To promote our recent book, The Complete Idiot's Guide to Facebook, my co-author, Joe Kraynak, and I participated in a 'Tweet Chat' (also called a Tweetchat) about Facebook. If you have never heard of...
View Article5 Tips For Optimizing A Pay Per Click (PPC) Campaign
When pulling together a pay per click (PPC) strategy for a company you really have to think about what your company’s goals are. Better ROI from your PPC keyword campaigns or traffic for branding?...
View ArticleSEO worst practices: The content duplication toilet bowl of death
50% of SEO (search engine optimization, in case you live under a big rock, or you've never been to this blog before) is staying out of the way, staying out of trouble, and letting search engines find...
View Article5 Tips For Optimizing A Pay Per Click (PPC) Campaign
When pulling together a pay per click (PPC) strategy for a company you really have to think about what your company’s goals are. Better ROI from your PPC keyword campaigns or traffic for branding?...
View ArticleLink building techniques: Risk vs. reward
# Search engines do not consistently apply the rules. You may see your competitors doing something and getting away with it. You try it a few weeks later and bam: Penalty. # The rules change. What's...
View ArticleThe SEO Community – A Tale of Friends and Scorpions
This is a post that may anger you and piss you off, but hopefully it makes you think a little. But I think a lot of the people in the SEO community are short sighted and are willing to sacrifice...
View ArticleHomepage Optimization: How your peers use keywords and communicate with visitors
we wanted to hear your thoughts about homepage optimization. So we asked marketers. Here are a few of our favorite answers… Keyword early, keyword often 1. Keywords are very important. Find the best...
View Article10 (almost) ironclad arguments for SEO
by ian SEO. What’s the deal? Why do marketing VPs, IT teams and CFO’s flee, screaming, at the mere mention of search engine optimization? I have no answers. However, I do have a few points –...
View ArticleWhy Posting Less Can Improve Your Blog
A funny thing happened. This blog has been consistently growing since that decision to post less. Traffic is up and subscribers are up. Both have increased at a much greater rate then they had been...
View ArticleWeb Design Ledger: 3 Simple Ways to Get Paid More by Clients
As freelancers, we all want to make more money. But freelancing doesn’t scale, so there’s always a ceiling. There’s a limit as to how many clients you can take on, right? So how do you make more money,...
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